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Trade Show Magician Bringing in Huge Crowds

How to Cross-Sell on the Trade Show Floor

Eye Level is Buy Level

Hi, it's Anders at Trade Show Infotainer, here with another tip. Today we're going to be talking about "eye level is buy level." We're actually at the National Retail Show; the big retail show in New York at...

The Triple ‘A’ Trade Show Traffic Triangle

https://www.youtube.com/embed/Vp6mGV0TmCQ Create Trade Show Traffic Using This Formula The Triple 'A' Trade Show Traffic Triangle is a formula I came up with that illustrates the steps involved to get booth visitors into your exhibit. So, how do you pack your booth...

Trade Show ROI Calculator

Use this calculator to determine the return on investment that you are generating from your live events. If you don't know what your average sale is at your company or your lifetime value ask around at your company. As a marketing...

Stealing the Show

I know that stealing is wrong and unethical. What I'm about to suggest isn't exactly outright theft. In fact, for all intents and purposes, let's just call it repurposing. Even Picasso has been rumored to have said, "Bad...

How to Make Contact with Your Trade Show Prospects

Trade shows are a multiple contact sport. The more you are able to touch a prospect through eye contact and physical proximity the more you start to win them over. This video explores some of the ways you can connect with your booth...

Best Booth Location

An excerpt from my "Trade Secrets - Exhibitor Training" DVD. Where is the best place to position your trade show booth in the expo hall? It depends on various factors and which "theories" you feel are worth their salt.

Creating Shelf Life for Trade Shows

Exhibiting as you may or may not know can be extremely expensive. From your booth and your booth space to room nights, give-aways and logistics everything costs money. So how can you capitalize on your capital and really get a return for...

The Trade Show Infotainers