Trade Show Training

Different Kind of Animal

Selling in a trade show booth is different than out in the real world. Adjustments need to be made in order to be both effective and efficient with your time and resources. Training your booth staff is the number one way to increase the results you receive from your trade shows. Some companies never realize their potential because their staff never truly know how to work a booth and maximize lead generation.

Street Smart Techniques that Get Results

Trade Secrets Exhibitor Training is not based on theory but on years of experience on the trade show floor, Anders will reveal to your staff the secrets for massive lead generation at your live marketing events. These strategies and tactics have been proven in the field under fire.

Trade Secrets Exhbitor Training Online

“A definite MUST for anyone who takes their trade show program seriously!”

– Doug Schenk, Creative Display



No Matter How Much You Click From Place to Place, You Will Never Replace Face to Face.

In this world of technology often times the human element gets forgotten. By focussing on making real connections and engaging with your prospects your booth will stand head and shoulders over your competition. When it comes to staffing a booth everything counts. From eye contact to how open your shoulders are to the aisle, Anders will teach engagement strategies that are based on rapport, body language and approachability.


Fast Paced and Highly Interactive

Anders will employ the very same techniques he uses on the trade show floor to hold audiences spellbound. Capturing and keeping attention is Anders’ speciality. Your staff will be privy to psychological subtleties that will help make their language, actions and booth more persuasive and attractive.

  • How to choose the right show
  • Where to locate your booth
  • How to work the booth
  • What to say to prospects
  • Which kinds of give-aways work best
  • A hypnotic elevator pitch
  • How to build crowds in your booth
  • Boothmanship 101
  • How to build your demo
  • Create instant credibility
  • When to detach and move on
  • Psychological Barriers

Interested in a Consultation?