Create Trade Show Traffic Using This Formula

The Triple ‘A’ Trade Show Traffic Triangle is a formula I came up with that illustrates the steps involved to get booth visitors into your exhibit.

So, how do you pack your booth and increase your trade show traffic? It depends on what you have to offer the attendee. For an attendee to visit your booth they need to stop and take notice, they need to actually approach your booth and then they need to be engaged. The following video explains my “Triple ‘A’ Trade Show Traffic Triangle and how you need to employ this formula to generate more interest in your trade show exhibit.