We’ve had our head in the clouds; the technology type that is, not the cumulous variety! That’s because we’ve been researching technology and cloud trade fairs to provide you with the best upcoming cloud trade shows in 2018 & 2019. Learn more about our top cloud trade show picks for this year to learn which one will best serve your needs.

1. VMworld USA 2018 (August 26-30, 2018): Las Vegas, Nevada
VMworld USA is a five day event that brings together more than 30,000 attendees from 11,000 companies around the world. It’s a premiere education destination for cloud infrastructure and digital workspace technology professionals, whose mission is to provide training and industry insights on topics like cloud management, networking and security, and other VMware technologies, all with the ultimate goal of helping attendees pursue greater innovation. Learn new skills, hear expert insights, and gain the tools to enable business success.

By meeting with progressive key influencers, who also have buying power in the hybrid cloud industry, IT industry, and beyond, companies with trade show booths here are practically guaranteed to acquire leads with the right type of audience, increase brand awareness, and become established as a thought leader in the industry.

This global event will be taking place at the Mandalay Bay Hotel & Convention Center in Las Vegas. The date is approaching quickly, so, if interested, learn more now on why to be an exhibit booth sponsor here. Then, to snag sponsorship opportunities while still available, please visit VM World’s exhibitor booth page to register before the deadline.

2. VMworld Europe 2018 ­(November 5-8, 2018): Barcelona, Spain
Hop across the pond to experience VMworld European style. This year, hosted in Barcelona, Spain, this top trade show is focused on providing Europe’s top cloud experts with a way to explore the latest technologies, network with fellow industry professionals, get certified with special exams, and of course, get social with a variety of special events.

By hosting an expo booth at this European trade show, your business can begin to expand its scope and reach on an international level. With nearly 11,000 thought leaders and key influencers attending from more than 100 countries, you will spread brand awareness, generate qualified leads, and take your place among the visionaries shaping the new mobile-cloud era of IT. Learn more about why and how to become a sponsor at VMworld Europe 2018 here.

3. HPE Discover 2018 (June 19-21, 2018): Las Vegas, Nevada
The 2018 trade show by Hewlett Packard, featuring partners such as Intel and Microsoft, will take place in June 2018 at the Sands Expo & Convention Center and draws top IT professionals from all over the world each year. Explore and capitalize on the newest wave of IT technologies, seize your next business opportunity, and leapfrog the competition while you network with some of the greatest minds in the industry.

When you have a trade show booth at this HP trade show, you are in the prime spot for showcasing your latest solutions and services to key influencers. A main advantage of this particular trade show is that like­-minded individuals are specifically passionate about the Hewlett Packard Enterprise ecosystem of solutions. By positioning yourself as a partner and leader alongside HP, trade show attendees will see you as a credible, reliable source, making them far more likely to become a customer. It’s an easy way to connect with a passionate and truly influential set of industry professionals.

Register for HPE Discover 2018 here.

4. Cisco Live! 2018 (June 10-14): Orlando, Florida
Industry leaders from around the world come to Cisco Live! World of Solutions to learn about the best of the best products, solutions, and services from Cisco and partners, which are businesses just like you who can sign up to host a trade show exhibit booth. If you and your brand have a strong affiliation with or utilize Cisco’s offerings, this is the perfect chance to connect with fellow Cisco loyal customers.

When established as a partner with Cisco, the influencers that are also loyal to Cisco will have an automatic connection with your particular brand. Network with Cisco engineers, executives, Cisco Fellowsm and TAC engineers to discuss your unique technical or business-related questions and challenges while you immerse yourself in hands-on training and explore new products and technologies. While you’re there, you can also take advantage of a free Cisco Certification exam. Register to become an exhibitor at this event here.

5. AWS re:Invent 2018 (November 26-30, 2018): Las Vegas, Nevada
There are many perks to being a sponsor at Amazon Web Service’s (AWS) re:Invent 2018, a large scale event hosted by Amazon that features new technologies, trade show expos, breakout sessions, and more. The focus is on topics like serverless computing, databases, and beyond.

Sponsors have had high success rates at this cloud and technology trade show. There is an 85% retention rate of sponsors from year to year; and not only are you displaying your brand’s services and products to top executives and decision makers with a trade show exhibit booth, your organization gets a full access pass to attend the trade show. This way, your business can still connect and absorb the rest of the trade show knowledge.

To become a sponsor (registration begins in late spring), visit the AWS re:Invent 2018 info page.

6. Interop ITX (April 30-May 4, 2018): Las Vegas, Nevada
To be hosted at The Mirage, this 30+ year conference is ideal for inspiring, informing, and connecting the best of the best in Cloud and IT. Attendees will get to hone new skills, practice strategic thinking, and hear keynotes and session speakers from the best in the field. Learn more about and expand your knowledge on all levels of IT competency, from business intelligence to infrastructure modernization and cloud strategies to security best practices. Plus, you’ll get to dive into brand-new, cutting-edge technologies like AI and IoT.

This is a great opportunity to network and interact with a passionate community of thousands of IT leaders and industry experts, leading and emerging vendors, and colleagues who want to connect and share experiences. Learn more and start your trade show expo ideas now at the Interop website.

7. Cloud Expo Europe (March 21-22, 2018): London, England
Looking to expand in the European market in the future? This year’s 2018 award-­winning cloud event, Cloud Expo Europe, was sponsored by major corporations such as Intel, Oracle, and others. The conference was home to thousands of senior IT buyers and executives who came to source solutions and services from across the IT landscape. Cloud Expo Europe is a platform that offers real results for more than 500 exhibitors and sponsors, who return year after year to leverage the event as a primary generator of qualified sales and leads.

Officially the UK’s largest technology event and the world’s biggest independent cloud event, Cloud Expo Europe 2017 alone welcomed 19,926 attendees. To get more info about the event and decide if it’s the right trade show for you, head to Cloud Expo’s website.

Have Any Doubts About Attending Trade Shows?
Sometimes, people see the time or effort involved and start to doubt why they should invest in attending a trade show; especially if it’s international. However, the benefits FAR outway the costs!

Learn more about the specific, quantitative benefits of attending a valuable trade show and how it will increase your business here.