Have you ever lose your voice right when you needed it most? Did you ever give so many public speeches that your voice became hoarse? By day two or three at trade shows, inexperienced presenters will lose their voice, and even your booth staff can feel the strain of competing with all the noise of the show. There is a way to prevent this from happening. Time and again people have come up to me in disbelief, telling me these practices really do work. In addition, learning to deliver your message with the right intonation, modulation, and tonality will cause your audience to become more engaged and persuaded. These elements are worth understanding in order to maximize the delivery of your message.

Humming Exercises for Increased Vocal Stamina

In order to exercise the muscles you use for speech, try humming. The simplest way to practice this is to hum the scales up and down. You start by saying “ha” out loud to make sure your diaphragm is “hooked up.” Then you start to hum. Once your voice warms up you’ll notice that you can create a lot more volume with the “ha” just by pushing out more air. You can learn more about this method from my video.

This exercise will feel awkward at first, but stick with it and the results will wow you. Your voice will become more resonant and sound sort of buttery. Not only will you like the sound of your voice, but so will others. Warming up your voice can make you more likeable and persuasive. When I train train booth staff, I recommend that they do these humming exercises in the shower or on the way to the convention hall. By the time they get to their booth, they are ready for the day. Exercising the muscles you use to speak will help keep your voice strong when you are on the road at trade shows or have a job that demands a lot of talk time.

The Power of Voice Tonality, Modulation, and Intonation

Voice control is valuable when it comes to communicating a message to others. The way you control your tonality, modulation, and intonation affects the way your message is perceived. Tonality is the tone or pitch of your voice. It is not something easily controlled as it depends on such things as dialect. However, doing the exercise above can help your voice develop a more attractive tone. Modulation refers to the peaks and valleys of your voice. Using your range while speaking creates interest. It is the change in your voice that makes your stories interesting. The opposite of modulation is monotone. Monotone is how robots speak in the movies. Let’s just say this tone is not exactly compelling.

Intonation is a clever tool as it conveys intent. If your intonation goes up, you are conveying a question. If your intonation is flat, you are conveying a statement. And if your intonation goes downward, you are conveying a command. This is very helpful in directing people to your booth at a trade show event. Instead of saying “Come try our demo?” with the usual up question intonation, try going down on the end and using the command tone. Watch and see how your compliance will go up. You can become more persuasive with the proper application of these three tones.

Use your voice to deliver the message you really want to send. Take care of your voice and protect it. Use it as a tool to connect with prospects and turn them into quality leads. Your voice is an instrument. Treat it like a valuable Stradivarius and it will serve you well. Use these tips to keep your voice strong and solid at trade shows and other speaking engagements.