Social proof for your booth
If you ask any CTSM (Certified Trade Show Marketer ) or any Events Manager from companies they will tell you that all that matters is the measurable metrics such as leads, and sales procured at the show.
One side benefit that is often overlooked is that of social proof or third party endorsements that are created by having a busy successful booth.
Getting what everyone else has is a powerful motivating factor. No one wants to be the first to buy anything. Be it an accident, a street performance or a trade show booth, wherever there is a crowd you will find people wandering by wondering what they are missing . Harness this built in need to be a part of something an make your booth worthy of attracting large groups of attendees. What I always say is “to build a crowd, they got to be wowed!” Pack your booth and reap the rewards.