Booth Space $20,000 
Freight from Italy $4,000
Flights from Italy $4500
Hotels for 4 nights $3600
Furniture Rental $400

Sitting on your butt reading and texting while prospects walk by your booth…Priceless!

There are some things money can’t buy. Apparently effort is one of those things.

This was the booth across from my client’s booth at the Global Petroleum Show. For 3 days this is what we looked at. At times the booth was abandoned.

If you are exhibiting at the show act like your boss is watching you. Act as if you are the owner of the company and take action to make the show an investment and not a waste.