Do you value your own business card? What about the “freebies” that you
hand out to your prospects.  How you define and treat your promotional
materials says a lot about your company.


Hi its Anders here with another trade show marketing minute tip. This time it’s about Business cards and it’s also about the information that you hand out at trade show.

One thing that I have learned, first hand is that in Japan when they hand out a business card it is done with two hands and there is a little bit of a bow. When you receive the card you also are suppose to receive it in two hands and then look over the card in complete detail. By looking it over and respecting that person’s information. Where that comes from is it they actually treat their card as extension of themselves. So when they give that to you, you show respect to them by looking it over and taking it in two hands.

Now in North America it is completely different. We hand out a business card like,” hey here is my card” you know it doesn’t really have any meaning. We don’t even look out we just put it in our pocket. In a trade show, you get brochures and you get all this free stuff, and you just chuck it in the bag you never look at that.
If we can change, our perspective, our paradigm and think about giving value to what we give out, and maybe handing our card out with two hands, or saying something to increase the perceived value of your contact information. Do you have a solution that would help that prospect save thousands of dollars every year, perhaps that’s what your business card is worth to that prospect? You need to put a value on it.

Another thing is that the labeling that we give giveaways. Calling them giveaways might cheapen them, calling them freebies definitely cheapens them. Maybe you should call them gifts from now on. Maybe that would change the way people accept them, maybe that would change the way that people think about your company and the value associated with your products or services. Something to think about at your next trade show. Until next time wish you all your trade show success.