I get a lot of people who ask me how I do what I do. This 1 minute video sums up what I do in a nutshell. It shows how I stop people in the aisles at a trade show, entertain them and then I suck them back into the booth where I begin to weave in the messaging of the company. Not only are the prospects being entertained but they are being informed about the product or service. Hence my title “Infotainer”.
Once the crowd hits critical mass and the presentation is complete they are then led over to the booth staff with the lead scanners and lead acquisition can take place. I repeat this process numerous times throughout the day. What do you do in your booth that repeatedly brings in leads like a machine?