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T-Shirts as a Trade Show Giveaway

Hey, it's Ander's here, at The Infotainers HQ. This is probably the most casual you're going to ever see me dressed. But it's on purpose. It's by design, not by default. This is a t-shirt from some of my clients. I have a...

read more

3 Simple Boothmanship Rules

It's Anders here. I'm working a show and  I just have to share this with you. Behind me, the booth you see right over my shoulder, yesterday they were breaking so many boothmanship rules I couldn't even help myself, I had to count them....

read more

Eye Level is Buy Level

Hi, it's Anders at Trade Show Infotainer, here with another tip. Today we're going to be talking about "eye level is buy level." We're actually at the National Retail Show; the big retail show in New York at...

read more
The Ugly Truth

The Ugly Truth

When it comes to design and marketing, there is always an ongoing tension between both form and function. There is a balance that is struck between something looking attractive and something that also fulfills its intended purpose. The data from direct...

read more
The Power of Voice

The Power of Voice

Have you ever lose your voice right when you needed it most? Did you ever give so many public speeches that your voice became hoarse? By day two or three at trade shows, inexperienced presenters will lose their voice, and even your booth...

read more
It’s About the Leads, Stupid

It’s About the Leads, Stupid

In the 1992 U.S. presidential election, Bill Clinton's chief strategist James Carville coined the phrase, "It's the economy, stupid" as their primary strategy to unseat then-President George H. W. Bush. This saying helped refocus the campaign to the issue...

read more
Trade Shows in San Francisco

Trade Shows in San Francisco

As a professional trade show Infotainer, I spend a great deal of time in major trade show cities. A number of my clients are in the tech sector, and because of the proximity to Silicon Valley, a lot of tech trade shows take place at Moscone Center in San...

read more

The Triple ‘A’ Trade Show Traffic Triangle

https://www.youtube.com/embed/Vp6mGV0TmCQ Create Trade Show Traffic Using This Formula The Triple 'A' Trade Show Traffic Triangle is a formula I came up with that illustrates the steps involved to get booth visitors into your exhibit. So, how do you pack your booth...

read more
How the Best Trade Show Presenters Get Crowds

How the Best Trade Show Presenters Get Crowds

The best Trade Show Presenters will get a large crowd by attracting the attention of the attendees passing by the trade show booth. There are a few ways to get the attention of others, but the most important factor in getting attention is by...

read more
A Little Hustle Please

A Little Hustle Please

My dad loves baseball. Even at the age of 66, he still plays slow-pitch baseball both in the summer and down south in the winter. When I was a kid, he coached me, and although I wasn't particularly gifted and was cursed with a wild arm, I did learn some things that I...

read more
What’s your hook?

What’s your hook?

If you have read my "Trade Show Traffic Secrets" special report, you know that the first 'A' of the Triple 'A' Traffic Triangle is to capture attention. Without attention you cannot communicate your value to your potential clients. Earning your...

read more

Trade Show ROI Calculator

Use this calculator to determine the return on investment that you are generating from your live events. If you don't know what your average sale is at your company or your lifetime value ask around at your company. As a marketing...

read more
The Audacity of Youth

The Audacity of Youth

My two kids love to go to the mall. They can't wait to visit the play place and run around with all the other kids. My wife used to worry that our daughter would be shy like she was as a child. She wants my daughter Esmée to be more outgoing than she was....

read more
Sea of Green

Sea of Green

Although it looks like we have a few too many booth staff, it's actually a live draw in the Veeam Booth for a Dream Home Lab. It was a "wear it to win" draw. You are given a free t-shirt and you had to be wearing the shirt to win the draw. If you are not...

read more
Make your booth crowd-worthy

Make your booth crowd-worthy

I was reading "All Marketers Are Liars" by Seth Godin (all his books are great, read them!) and one excerpt really popped out at me. It said "When we walk a trade show we actually notice very little. Most of us have a very simple default...

read more
The Power of Free

The Power of Free

I just finished listening to Chris Anderson's book (free on audible) "Free: The future of a radical price" an he makes a great case for what he calls "rounding down to zero". He postulates that anything in the digital world will eventually...

read more

Trade Show Sales Tips

They say the devil is in the details.  That is very true in the world of trade show marketing. The small details that differentiate you from the competition can actually become deal breakers or deal makers.  Which side do you want to be on? Hi, it’s Anders the Trade...

read more

Armed Forces Recruiting

Not only at trade shows but at career fairs as well.  Anders' presence at a booth results in crowds, higher retention of information and increased lead generation.  To receive more videos like this plus over $598 in profit producing tools go to...

read more

Get our free trade show traffic secrets ebook!

Download our free guide to generating more crowds, traffic and leads at your next trade show.

T-Shirts as a Trade Show Giveaway

Hey, it's Ander's here, at The Infotainers HQ. This is probably the most casual you're going to ever see me dressed. But it's on purpose. It's by design, not by default. This is a t-shirt from some of my clients. I have a...

read more

3 Simple Boothmanship Rules

It's Anders here. I'm working a show and  I just have to share this with you. Behind me, the booth you see right over my shoulder, yesterday they were breaking so many boothmanship rules I couldn't even help myself, I had to count them....

read more

Eye Level is Buy Level

Hi, it's Anders at Trade Show Infotainer, here with another tip. Today we're going to be talking about "eye level is buy level." We're actually at the National Retail Show; the big retail show in New York at...

read more
The Ugly Truth

The Ugly Truth

When it comes to design and marketing, there is always an ongoing tension between both form and function. There is a balance that is struck between something looking attractive and something that also fulfills its intended purpose. The data from direct...

read more
The Power of Voice

The Power of Voice

Have you ever lose your voice right when you needed it most? Did you ever give so many public speeches that your voice became hoarse? By day two or three at trade shows, inexperienced presenters will lose their voice, and even your booth...

read more
It’s About the Leads, Stupid

It’s About the Leads, Stupid

In the 1992 U.S. presidential election, Bill Clinton's chief strategist James Carville coined the phrase, "It's the economy, stupid" as their primary strategy to unseat then-President George H. W. Bush. This saying helped refocus the campaign to the issue...

read more
Trade Shows in San Francisco

Trade Shows in San Francisco

As a professional trade show Infotainer, I spend a great deal of time in major trade show cities. A number of my clients are in the tech sector, and because of the proximity to Silicon Valley, a lot of tech trade shows take place at Moscone Center in San...

read more

The Triple ‘A’ Trade Show Traffic Triangle

https://www.youtube.com/embed/Vp6mGV0TmCQ Create Trade Show Traffic Using This Formula The Triple 'A' Trade Show Traffic Triangle is a formula I came up with that illustrates the steps involved to get booth visitors into your exhibit. So, how do you pack your booth...

read more
How the Best Trade Show Presenters Get Crowds

How the Best Trade Show Presenters Get Crowds

The best Trade Show Presenters will get a large crowd by attracting the attention of the attendees passing by the trade show booth. There are a few ways to get the attention of others, but the most important factor in getting attention is by...

read more
A Little Hustle Please

A Little Hustle Please

My dad loves baseball. Even at the age of 66, he still plays slow-pitch baseball both in the summer and down south in the winter. When I was a kid, he coached me, and although I wasn't particularly gifted and was cursed with a wild arm, I did learn some things that I...

read more
What’s your hook?

What’s your hook?

If you have read my "Trade Show Traffic Secrets" special report, you know that the first 'A' of the Triple 'A' Traffic Triangle is to capture attention. Without attention you cannot communicate your value to your potential clients. Earning your...

read more

Trade Show ROI Calculator

Use this calculator to determine the return on investment that you are generating from your live events. If you don't know what your average sale is at your company or your lifetime value ask around at your company. As a marketing...

read more
The Audacity of Youth

The Audacity of Youth

My two kids love to go to the mall. They can't wait to visit the play place and run around with all the other kids. My wife used to worry that our daughter would be shy like she was as a child. She wants my daughter Esmée to be more outgoing than she was....

read more
Sea of Green

Sea of Green

Although it looks like we have a few too many booth staff, it's actually a live draw in the Veeam Booth for a Dream Home Lab. It was a "wear it to win" draw. You are given a free t-shirt and you had to be wearing the shirt to win the draw. If you are not...

read more
Make your booth crowd-worthy

Make your booth crowd-worthy

I was reading "All Marketers Are Liars" by Seth Godin (all his books are great, read them!) and one excerpt really popped out at me. It said "When we walk a trade show we actually notice very little. Most of us have a very simple default...

read more
The Power of Free

The Power of Free

I just finished listening to Chris Anderson's book (free on audible) "Free: The future of a radical price" an he makes a great case for what he calls "rounding down to zero". He postulates that anything in the digital world will eventually...

read more

Trade Show Sales Tips

They say the devil is in the details.  That is very true in the world of trade show marketing. The small details that differentiate you from the competition can actually become deal breakers or deal makers.  Which side do you want to be on? Hi, it’s Anders the Trade...

read more

Armed Forces Recruiting

Not only at trade shows but at career fairs as well.  Anders' presence at a booth results in crowds, higher retention of information and increased lead generation.  To receive more videos like this plus over $598 in profit producing tools go to...

read more

T-Shirts as a Trade Show Giveaway

Hey, it's Ander's here, at The Infotainers HQ. This is probably the most casual you're going to ever see me dressed. But it's on purpose. It's by design, not by default. This is a t-shirt from some of my clients. I have a...

read more

3 Simple Boothmanship Rules

It's Anders here. I'm working a show and  I just have to share this with you. Behind me, the booth you see right over my shoulder, yesterday they were breaking so many boothmanship rules I couldn't even help myself, I had to count them....

read more

Eye Level is Buy Level

Hi, it's Anders at Trade Show Infotainer, here with another tip. Today we're going to be talking about "eye level is buy level." We're actually at the National Retail Show; the big retail show in New York at...

read more
The Ugly Truth

The Ugly Truth

When it comes to design and marketing, there is always an ongoing tension between both form and function. There is a balance that is struck between something looking attractive and something that also fulfills its intended purpose. The data from direct...

read more
The Power of Voice

The Power of Voice

Have you ever lose your voice right when you needed it most? Did you ever give so many public speeches that your voice became hoarse? By day two or three at trade shows, inexperienced presenters will lose their voice, and even your booth...

read more
It’s About the Leads, Stupid

It’s About the Leads, Stupid

In the 1992 U.S. presidential election, Bill Clinton's chief strategist James Carville coined the phrase, "It's the economy, stupid" as their primary strategy to unseat then-President George H. W. Bush. This saying helped refocus the campaign to the issue...

read more
Trade Shows in San Francisco

Trade Shows in San Francisco

As a professional trade show Infotainer, I spend a great deal of time in major trade show cities. A number of my clients are in the tech sector, and because of the proximity to Silicon Valley, a lot of tech trade shows take place at Moscone Center in San...

read more

The Triple ‘A’ Trade Show Traffic Triangle

https://www.youtube.com/embed/Vp6mGV0TmCQ Create Trade Show Traffic Using This Formula The Triple 'A' Trade Show Traffic Triangle is a formula I came up with that illustrates the steps involved to get booth visitors into your exhibit. So, how do you pack your booth...

read more
How the Best Trade Show Presenters Get Crowds

How the Best Trade Show Presenters Get Crowds

The best Trade Show Presenters will get a large crowd by attracting the attention of the attendees passing by the trade show booth. There are a few ways to get the attention of others, but the most important factor in getting attention is by...

read more
A Little Hustle Please

A Little Hustle Please

My dad loves baseball. Even at the age of 66, he still plays slow-pitch baseball both in the summer and down south in the winter. When I was a kid, he coached me, and although I wasn't particularly gifted and was cursed with a wild arm, I did learn some things that I...

read more
What’s your hook?

What’s your hook?

If you have read my "Trade Show Traffic Secrets" special report, you know that the first 'A' of the Triple 'A' Traffic Triangle is to capture attention. Without attention you cannot communicate your value to your potential clients. Earning your...

read more

Trade Show ROI Calculator

Use this calculator to determine the return on investment that you are generating from your live events. If you don't know what your average sale is at your company or your lifetime value ask around at your company. As a marketing...

read more
The Audacity of Youth

The Audacity of Youth

My two kids love to go to the mall. They can't wait to visit the play place and run around with all the other kids. My wife used to worry that our daughter would be shy like she was as a child. She wants my daughter Esmée to be more outgoing than she was....

read more
Sea of Green

Sea of Green

Although it looks like we have a few too many booth staff, it's actually a live draw in the Veeam Booth for a Dream Home Lab. It was a "wear it to win" draw. You are given a free t-shirt and you had to be wearing the shirt to win the draw. If you are not...

read more
Make your booth crowd-worthy

Make your booth crowd-worthy

I was reading "All Marketers Are Liars" by Seth Godin (all his books are great, read them!) and one excerpt really popped out at me. It said "When we walk a trade show we actually notice very little. Most of us have a very simple default...

read more
The Power of Free

The Power of Free

I just finished listening to Chris Anderson's book (free on audible) "Free: The future of a radical price" an he makes a great case for what he calls "rounding down to zero". He postulates that anything in the digital world will eventually...

read more

Trade Show Sales Tips

They say the devil is in the details.  That is very true in the world of trade show marketing. The small details that differentiate you from the competition can actually become deal breakers or deal makers.  Which side do you want to be on? Hi, it’s Anders the Trade...

read more

Armed Forces Recruiting

Not only at trade shows but at career fairs as well.  Anders' presence at a booth results in crowds, higher retention of information and increased lead generation.  To receive more videos like this plus over $598 in profit producing tools go to...

read more