It’s no secret that trade fairs are a powerful and effective way to get your products or services in front of the right leads. They gather decision makers and those with buying power who are looking for the latest and greatest in your industry: access control.
We’ve honed in on the best access control trade fairs, so you can be extra certain to pick the best technology trade show to help expand and grow your reach.
1. GSX 2018 (September 23-27, 2018): Las Vegas, Nevada
Formerly ASIS International, Global Security Exchange 2018 has given their flagship security conference a new name and a fresh look, although it’s still the largest, most trusted, and established event for security professionals in the nation. This year’s newly rebranded GSX will boast modernized education, revitalized networking, and a reimagined exhibit floor that will allow you to explore the current and future security landscape, exchange key ideas and best practices, and experience new innovations.
You’ll be educated on solutions for loss prevention, cybersecurity, employee safety, counterterrorism, and facility security in an arena that offers tremendous business growth potential; that’s because this year’s trade show is expected to host 22,000 international attendees from more than 100 countries and, best of all, over 90% of those attending have or contribute to buying power. Because attendees influence the purchasing decisions, this is no cold lead site: having a trade show booth here puts you and your company directly in front of the right kind of potential buyers.
Hosted at the Las Vegas Convention Center, this event will happen from September 23- September 27, 2018. There’s still time to reserve your exhibit space; do so here. And remember, if you're going to exhibit, make sure you have a plan to get leads; trade show consulting is worth every penny if it means you can obtain 25%-50% more leads.
2. ISC East (November 14-15, 2018): New York City, NY
The Northeast’s largest annual security industry event returns November 2018. ISC East offers a great opportunity for face- to-face connections between your company and the top technical reps and security professionals from more than 250 leading brands in the industry on the East Coast. Because not all buyers can make it to events around the nation, it provides the ideal in-person connection with potential East Coast customers.
Encompassing everything from Video Surveillance and Access Control to Smart Home Technologies and Unmanned Security, you’re sure to find products and services that will benefit your company and clients. It’s also one of the best trade shows to meet and mingle with people who possess buying power, such as IT integrators, security consultants, station managers and more. Learn more about this powerful opportunity, hosted at the Javits Center in NYC, here.
3. ISC West (April 10-13, 2018): Las Vegas, NV
The incredibly popular ISC West Trade Show in Las Vegas only continues to grow each year. More than 30,000 security professionals come together to network and get educated on the latest new products, services, and innovations in the security industry on the west coast.
The International Security Conference & Exposition (the ISC West) is America’s biggest gathering in the physical security industry. It’s a tech trade show held at the Sands Expo & Convention Center in Vegas, addressing Access Control, Alarms & Monitoring, Biometrics, IP Security, Video Surveillance / CCTV, Networked Security Products, and more. Attendees come to this conference to stay on top of their industry and get up-to-speed on the latest in technology.
This IT conference is officially sponsored by SIA, the Security Industry Association, and brings a variety of other important companies and organizations together, putting your trade show booth alongside countless other well established companies. Learn more about this trade show here.
After You Choose a Trade Show to Attend
Once you’ve selected the best access control trade show of your choice, make sure your trade show booth is as effective as possible by learning the secrets to great trade show design. I also encourage you to look into crowd gathering; I see many companies make the mistake of simply going to the trade show, only to find that they don't have a plan for gathering leads and pulling in prospects once they are there.