Walk any trade show floor and his point will become abundantly obvious. Very few companies put themselves out there. They all play it so safe that none of them are memorable. There is a saying that goes “the more you are alike, the quicker you are forgotten.” This is exactly Seth’s point. Only purple cows get noticed.
What’s your purple cow? Do what no one else is doing. Dare to be different. I talk with corporations that do a dozens of trade shows a year and they spend t