We’ve had our head in the clouds ­ the technology type that is, not the cumulous variety. That’s because we’ve been researching technology and cloud trade fairs to provide you with the best cloud trade shows in 2016 & 2017.

Simply skim to learn the 2016 & 2017 cloud trade show(s) to learn what will best serve your needs.

1. VMworld USA 2016 ­- (Aug 28 ­ Sep 1, 2016) Las Vegas, NV

VMworld USA is a five day event that brings together 23,500+ attendees from nearly 40 countries around the world. Its mission is to provide training and industry insights on topics such as cloud management and services and unified hybrid cloud, all with the ultimate goal of helping attendees pursue greater innovation.

By meeting with these progressive key influencers, who also have buying power, in the hybrid cloud industry, IT industry and beyond, companies with trade show booths are sure to acquire leads with the right type of audience, increase brand awareness and, very importantly, be established as a thought leader.

This global event will be taking place at the Mandalay Bay Hotel & Convention Center in Las Vegas. The date is approaching quickly, so, if interested, learn more now on why to be an exhibit booth sponsor here. Then, to snag sponsorship opportunities while still available, please visit VM World’s exhibitor booth page.

2. VMworld Europe 2016 ­- (October 17-20, 2016) Barcelona, Spain

Hop across the pond to experience VMworld European style. This year, hosted in Barcelona, Spain, this top trade show is focused on letting Europe’s top cloud experts explore the latest technologies, network with fellow industry professionals, get certified with special exams and ­ of course ­ get social with a variety of special events.

By hosting an expo booth at this European trade show, your business can begin expansion into or grow existing trade in Europe. With thought leaders and key influencers attending from over 38 countries, you will spread brand awareness and generate leads with the right individuals.

Learn more about why and how to become a sponsor at VMworld Europe 2016 here.

3. Discover 2016: Hewlett Packard Enterprise ­- USA (Not Until 2017) & London, England (Nov 29 ­- Dec 1)

The 2016 trade show by Hewlett Packard, featuring partners such as Intel and Microsoft, happens in both Las Vegas, NV in the United States and Europe. The American trade show just passed in June 2016, however, it is good to start setting eyes on 2017. It’s not too late, though, for the 2016 European event. Discover 2016 in London, England is happening November 29 ­ December 1.

When you have a trade show booth at the Transformation Zone area of this HP trade show, you are in the prime spot for showcasing your latest solutions and services to key influencers. A main advantage of this particular trade show is that like­minded individuals are specifically passionate about the Hewlett Packard Enterprise ecosystem of solutions. By positioning yourself as a partner and leader alongside HP, trade show attendees will see you as a credible, reliable source ­ making them far more likely to become a customer. It’s an easy way to connect with an audience on a different continent.

Find out how to become a sponsor for Discover 2016 London now.

4. Cisco Live! -­ (2017) Las Vegas, NV

Industry leaders from around the world come to Cisco Live!’s World of Solutions to learn about the best of the best products, solutions and services from Cisco and partners, which are businesses just like you who can sign up to host a trade show exhibit booth. If you and your brand have a strong affiliation with or utilize Cisco’s offerings, this is the perfect chance to connect with fellow Cisco loyal customers.

When established as a partner with Cisco, the influencers that are also loyal to Cisco will have an automatic connection with your particular brand. As this technology and cloud trade show happened July 2016, it’s too late to attend this year. However, you can learn how to be a sponsor of Cisco Live 2017 here.

5. Amazon Web Services (AWS) re:Invent ­ (Nov 28 ­ Dec 2, 2016) Las Vegas, NV

There are many perks to being a sponsor at AWS re:Invent 2016, a grand scale event by Amazon that hosts new technologies, trade show expos, breakout sessions and more. The focus is on topics such as serverless computing, databases and beyond. This all happens across three Las Vegas venues: The Venetian, The Mirage and Encore.

Sponsors have had high success rates at this cloud and technology trade show. There is an 85% retention rate of sponsors from year to year, perhaps because, in 2015 alone, the average sponsor acquired 500+ leads. In addition, not only are you displaying your brand’s services and products to top executives and decision makers with a trade show exhibit booth, your organization gets a full access pass to attend the trade show. This way, your business can still connect and absorb the rest of the trade show knowledge.

To become a sponsor, visit this AWS re:Invent 2016 sponsor page.

6. Interop Las Vegas ­ (May 22­26, 2017) Las Vegas, NV

To be hosted at the new MGM Grand location, this 30+ year conference is ideal for inspiring, informing and connecting the best of the best in Cloud and IT. Attendees will get to hone new skills, practice strategic thinking and hear keynotes and session speakers from the best in the field. Attendees will dive into everything from security and storage to networking and collaboration.

At the expo, attendees will be looking for trade show booths featuring companies that offer the latest innovations, ideas, products and services they need.

Learn more and start your trade show expo ideas now at the Interop website.

7. Cloud Expo Europe ­ (March 15­16, 2017) : London, England

Looking to expand in the European market next year? This year’s 2016 award­winning cloud event, Cloud Expo Europe, was sponsored by major corporations such as DELL, IBM and Cisco. Attendees came to discover new international suppliers, meet with industry experts and learn about the newest technology. In 2015, there were 15,000+ attendees. Each year the attendance continues to grow, so by next year, your technology trade show booth would see even more industry professionals.

Here are more data-­backed reasons to have a trade show exhibit booth at Cloud Expo Europe 2017.

Have Any Doubts about Trade Shows?

Sometimes, people see the time or effort involved and start to doubt why to invest in a trade show. However, the benefits FAR outway the costs.

Learn the quantitative benefits of attending a valuable trade show here: 5 specific ways trade shows will increase your business.