Why Trade Show Magicians are Successful Trade Show Lead Magnets

Why Trade Show Magicians are Successful Trade Show Lead Magnets

When you’re planning a trade show booth, there’s a lot of things on the To Do list - but is incorporating a magic show one of them? Most businesses haven’t considered this possibility before. Amid the booth design, team selection and beyond, there is so much else...
How the Best Trade Show Presenters Get Crowds

How the Best Trade Show Presenters Get Crowds

The best Trade Show Presenters will get a large crowd by attracting the attention of the attendees passing by the trade show booth. There are a few ways to get the attention of others, but the most important factor in getting attention is by standing apart from the...
Make your booth crowd-worthy

Make your booth crowd-worthy

I was reading "All Marketers Are Liars" by Seth Godin (all his books are great, read them!) and one excerpt really popped out at me. It said "When we walk a trade show we actually notice very little. Most of us have a very simple default frame. If it's not remarkable...