As you know, trade fairs are a powerful way to get your products and services in front of the right leads. They gather decision makers and those with buying power looking for the latest and greatest in your industry: access control.
We’ve honed in on the best access control trade fairs, so you can be extra certain to pick the best technology trade show to help expand and grow your reach.
1. ASIS 2016 (September 12-15, 2016): Orlando, FL
ASIS 2016 is the largest in the security industry that’s BPA verified. You’ll be in an arena of solutions for loss prevention, cyber security, employee safety, counterterrorism and facility security that offers tremendous business growth potential; that’s because this trade show hosts 20,000 attendees from around the world each year and, best of all, over 90% of those attending have or contribute to buying power. Because attendees influence the purchasing decisions, this is no cold lead site; having a trade show booth here puts you and your company directly in front of the right kind of potential buyers.
Hosted at the Orange County Convention Center in Orlando, Florida, this event is rapidly approaching: September 12 -15, 2016. If you’re interested in trying to grab a last minute exhibitor spot, become an exhibitor here.
And remember, if you're going to exhibit, make sure to have a plan to get leads, trade show consulting is worth every penny if it means you can obtain 25%-50% more leads.
(And, hey, if it’s a little too last minute, there is always next year.)
2. ISC East (November 16 -17, 2016): New York City, NY
Great news: there is still limited trade show booth space available at the ISC East 2016 Trade Show this November. This provides a local, face- to-face connection between your company and security professionals on the East Coast. Because not all buyers cannot make it to events around the nation, it provides the ideal local, face-to-face connection with potential East Coast customers.
It’s one of the best trade shows to meet and mingle with people who possess buying power, such as IT integrators, security consultants, station managers and more.
Learn more about this powerful opportunity here.
3. ISC West (April 4-6, 2017): Las Vegas, NV
After the wildly popular reviews of the 2016 ISC West Trade Show in Las Vegas, which had 30,000 attendees, people hungry for information and in need of new products, services and innovations will be back at this IT fair next year.
The International Security Conference & Exposition (the ISC West) is America’s biggest gathering in the physical security industry. It’s a tech trade show (held at the Sands Expo & Convention Center) addressing Access Control, Alarms & Monitoring, Biometrics, IP Security, Video Surveillance / CCTV, Networked Security Products & more. Attendees come to this conference to stay on top of their industry and get up to speed on the latest in technology.
This IT conference is officially sponsored by SIA, the Security Industry Association, and brings a variety of other important companies and organizations together putting your trade show booth on par with other well established companies.
Learn more about this trade show here.
After You Choose a Trade Show to Attend
Once you’ve selected the best trade show of choice, make sure your trade show booth is as effective as possible, by learning the secrets to great trade show design. Also, I encourage you to look into crowd gathering, I see many companies make the mistake of simply going to the trade show, only to find that they don't have a plan for gathering leads and pulling in prospects.