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The Infotainers Blog

The Top Tech Trade Shows 2018

If you’re in the tech industry, you want to be at the right technology trade shows to expand your business and reach. Here are some recommendations for the best events to host a tech exhibit at. International Consumer Electronics Show (CES) When: January 9 - 12, 2018...

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How to Dress for Trade Show Success

They say the clothes make the man (or woman). This is especially true at a trade show. You have merely moments to make a first impression on potential customers. According to the Harvard Study of Communications, you have only 7 seconds to make that first impression....

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The Must Have Trade Show Checklist – Your “Gang Box”

At a trade show, you want to have more than just a backup plan. In addition to Plan B, be ready for the unexpected with Plan C and D. Here’s an easy way to do this: Prep a trade show emergency kit (i.e. A “gang box”) with anything the team might need. Yes, there are...

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How to Strategize at Trade Shows by Using the Competition

The idea of having competitors exhibiting at a trade show can be scary; it’s easy to assume that such competition could only limit your own company’s trade show success. Good news though: There are effective strategies to implement when at the same trade show as your...

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The Ultimate Checklist for Trade Show Exhibitors

It takes careful planning to execute a successful trade show booth; with so many details to account for, it’s easy for something to slip under the rug. But don’t worry. We have put together the ultimate checklist for trade show exhibitors. This trade show timeline...

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5 Tips for Working with Trade Show Vendors & Contractors

It takes a team to put together a great trade show booth; such a team may go outside your immediate employees. It’s likely you’ll be working with other vendors and contractors, such as: Temporary event staff Outside designers or manufacturers Transportation &...

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When There’s Competitors at a Trade Show, Make Sure to…

If you’re hosting a trade show booth at a large-scale event, there will probably be competitors there. Don’t see this is as a negative; this likely means you are exactly where you need to be! Plus, this type of in-person event is the perfect chance to show your unique...

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6 Videos to Watch Before You Exhibit in a Trade Show Booth

To have a successful trade show, you need to be empowered before with the right resources and inspiration. We want you to host the best possible trade show booth - and feel fearless doing it. That’s why we recommend these 6 videos for trade show tips, information and...

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4 Ways to React to Hard Questions from Trade Show Attendees

A trade show invites great opportunities - and hard questions from the trade show attendees. Especially if it’s your first time working a trade show booth, there may be questions that surprise or unnerve you. That’s why it’s best to prepare ahead of time. Think about...

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5 Things Star Sales Teams NEVER Say at Trade Shows

Based on the average person, you have merely 7 seconds to get someone’s attention (source). Because of this, every word or phrase uttered at your trade show booth is critical. What you say can capture a trade show attendee’s attention - in a positive or negative way....

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Life Imitates Art

A few years back I started a Trade Show Memes blog on Tumblr. I'd find memes already created and I even made some of my own. The idea was to curate a collection of trade show related memes in order to connect with the trade show exhibiting community on social media....

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When Attending an International Trade Show, Make Sure to…

Going to an international trade show is exciting, but it can also feel scary and present unexpected challenges. Here are trade show tips for when you go to a trade show abroad. Make sure everyone has their passport. This may sound basic, but do a passport check well...

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Doing things right at Data Dog

Hey, Anders here, I'm at AWS 2016. I wanted to share something with you really special is that behind me, there's a booth that's called Datadog. I heard about it because I kind of had an insider tip that told me that  these guys were doing...

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How to Showcase Products at a Trade Show for More Sales

If you’re a product-based business, you understand the draw of attending trade shows. Exhibiting for you is powerful because it enables potential leads to experience something physical by, well, being physically there in-person with it. However, many companies make...

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Survive a Las Vegas Trade Show with These Easy Tips

Las Vegas trade shows offer great opportunities to generate leads and grow your business; however, unforeseen circumstances here can also lead to abrupt stress and exhaustion. With the right know how, it’s easy to avoid the unexpected hassles. This guide to surviving...

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7 Traits of a Successful Sales Presenter

What is a sales presenter? A sales presenter is a specially trained individual who communicates and persuades from the stage to leverage the company’s message and generate leads for the sales teams. There are a few key reasons why smart companies enlist the help of...

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7 Steps to Prepare for a Successful Trade Show

You’ve signed up for a trade show. Now, be careful because before you know it, it’ll be the big day. Avoid mishaps by taking care of the necessary steps for a great trade show early. Be thorough & don’t forget about the details. In the excitement of preparing your...

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Body Language Tricks Every Trade Show Booth Pro Should Know

Research reveals that most communication is nonverbal; in fact, studies show that 55% of the of our communication is done through body language - some claim even more. We see this in many ways. Handshakes. Those who nod along as someone else is speaks. People looking...

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9 Things to Do After a Trade Show to Increase ROI

It’s after the trade show - now what? Back at the office, it’s important to remember - the trade show efforts are not over. The days after are often the most critical for keeping the momentum going and to help generate ROI. Here are the easy things to do after a trade...

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Why to Hire a Trade Show Magician

If you plan to be an exhibitor at a trade show, or have signed up for one already, it is likely that you are asking this: What’s the best way grab attendees’ attention AND educate them on how our products/services can help them? A powerful method is to hire trade show...

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5 Trade Show Tips for Startups

Are you a startup preparing for a trade show? If so, especially if it’s for the first time, the process can feel treacherous. Indeed, your blossoming company may be at a trade show with large corporations that already have long standing reputations. Don’t worry...

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How Trade Show Training Will Boost ROI & Trade Show Success

We can connect with clients on social media. On the phone. Through direct mail campaigns. However, there is no deeper connection than meeting on a face-to-face level. Creating a relationship is key to long term sales and expansion. That’s why the #1 way to increase...

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5 Ways to Maximize Your Trade Show Booth Budget

More bang for your buck. Money doesn’t grow on trees. You get what you pay for. These are money sayings you’re well aware of. They have prevailed because of their truth. As money does not simply grow on trees, it’s crucial to maximize your funds in the right way. This...

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The Top 3 Access Control Trade Shows of 2016 & 2017

As you know, trade fairs are a powerful way to get your products and services in front of the right leads. They gather decision makers and those with buying power looking for the latest and greatest in your industry: access control. We’ve honed in on the best access...

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The Top 7 Cloud Trade Shows & Conferences of 2016 & 2017

We’ve had our head in the clouds ­ the technology type that is, not the cumulous variety. That’s because we’ve been researching technology and cloud trade fairs to provide you with the best cloud trade shows in 2016 & 2017. Simply skim to learn the 2016 & 2017...

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Read this blog post because I told you so

There’s a bossy blog title for you. What is this post about? It’s about influencing your prospects with your language skills. Whether you are in sales or marketing at a trade show, you need to know this technique because it’s very powerful. Before we get into the...

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The Secret to Great Trade Show Booth Design

Fun fact: Your brain and your potential customers’ brains process visual information 60,000x faster than text. And, according to Forrestor CSO Insights, visual information makes up 90% of all information transmitted to your brain. So, suffice it to say: visuals in all...

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81 square feet of Brand Promise

Recently we've added a new piece to The Infotainers Headquarters. We employed two artists to create a chalk wall piece that incorporates elements of our brand promise. This 9'x9' chalk wall mural has become the back drop for our video emails and webinars. Let's take a...

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5 Ways Trade Shows will Increase your Business

No matter what industry you’re in, having a booth at a relevant trade show can allow your business to generate leads and gain higher, long-term profits. If done correctly, you can grow your business and increase revenue. Here are 5 ways trade shows will boost your...

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My Favourite Part of Set-up Day

If you work in the events industry you probably have a few things that you love about your job. Here is one of my guilty pleasures at trade shows on the set-up day. It's perfectly acceptable and the only time I litter with impunity....

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T-Shirts as a Trade Show Giveaway

Hey, it's Ander's here, at The Infotainers HQ. This is probably the most casual you're going to ever see me dressed. But it's on purpose. It's by design, not by default. This is a t-shirt from some of my clients. I have a...

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3 Simple Boothmanship Rules

It's Anders here. I'm working a show and  I just have to share this with you. Behind me, the booth you see right over my shoulder, yesterday they were breaking so many boothmanship rules I couldn't even help myself, I had to count them....

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In the News…Making Prospects Appear Using Magic

He doesn't pull rabbits out of a hat or drive a skewer through his forearm like some well-known illusionists. But Winnipegger Anders Boulanger can turn five US$1 bills into five US$50 bills with the snap of his fingers. And even better, he has turned a boyhood...

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5 Ways of Cultivating Positive Trade Show Booth Culture

I just recently got back from Oracle Open World and I was working for a company by the name of Zerto. They are a relatively new company that is growing by leaps and bounds in the virtualization space of the tech sector. They did a couple of things differently as an...

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Trade Show Traffic Putting Game

I recently saw this game at Oracle Open World and it's a great example of a simple game that can capture attention and attract booth visitors to your exhibit. It will cost you a little money but it will be totally worth it with all...

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Is Your Booth Pretty, or Pretty Effective?

When pleasing to the eye and pleasing the shareholders are two very different things. In my line of work I see a lot of interesting booths and exhibit ideas. It’s a treat to see the innovation and thought that is put into the design of modern day exhibits. However,...

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Market Like Your Life Depends On It

If you have followed my blog at all you might have noticed that I’m a big fan of direct response marketing (DR). The kind of marketing you find in infomercials, in sales letters and the like. I’m a fan of DR because it’s systematic and measurable. There’s no guess...

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Alpine Dancing Girls: Wrong For So Many Reasons

  Whether you watched the whole video or not, I think you get the idea. The girls dance in provocative outfits to music played on Alpine stereos. For so many reasons this is wrong: The blatant objectification of women, the lack of any real substance and the...

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Eye Level is Buy Level

Hi, it's Anders at Trade Show Infotainer, here with another tip. Today we're going to be talking about "eye level is buy level." We're actually at the National Retail Show; the big retail show in New York at...

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Size Matters

When it comes to trade show booths, is bigger always better? That depends on a lot of considerations, your budget being one of them. Let's take a look at the pros and cons of going up a size and see how things measure up. Bigger Presence Your...

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Fortinet uses Trade Show Infotainer for RSA Conference

Since 1991, the RSA conference has been the forum for cryptographers to meet and share the latest advancements in internet security. It has grown to become the foremost IT security exhibition and conference in the world. On April 20th, over...

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How to Cross-sell at a Trade Show

It's Anders the Trade Show Infotainer here, and today I want to talk about cross-selling. Now, when you're cross-selling at a trade show booth, this is where you are the intermediary.  You're going to take the person who is the attendee,...

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Location! Location! Location!

Putting your booth in the best location is the key to success. But where is the best location? Taken from my Trade Secrets Exhibitor Training DVD, I will briefly tell you the Pros and Cons of some of the most common places of booth location....

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How Important Is It to Dress Your Best at a Trade Show?

You have approximately four seconds to make a positive first impression to passing by attendees at a trade show. You are the product on display. Remember, attendees aren't looking to ogle a booth babe. In fact, research shows that attractive...

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The Ugly Truth

When it comes to design and marketing, there is always an ongoing tension between both form and function. There is a balance that is struck between something looking attractive and something that also fulfills its intended purpose. The data...

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The Power of Voice

Have you ever lose your voice right when you needed it most? Did you ever give so many public speeches that your voice became hoarse? By day two or three at trade shows, inexperienced presenters will lose their voice, and even your booth...

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It’s About the Leads, Stupid

In the 1992 U.S. presidential election, Bill Clinton's chief strategist James Carville coined the phrase, "It's the economy, stupid" as their primary strategy to unseat then-President George H. W. Bush. This saying helped refocus the campaign...

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Trade Shows in San Francisco

As a professional trade show Infotainer, I spend a great deal of time in major trade show cities. A number of my clients are in the tech sector, and because of the proximity to Silicon Valley, a lot of tech trade shows take place at Moscone...

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The Triple ‘A’ Trade Show Traffic Triangle

https://www.youtube.com/embed/Vp6mGV0TmCQ Create Trade Show Traffic Using This Formula The Triple 'A' Trade Show Traffic Triangle is a formula I came up with that illustrates the steps involved to get booth visitors into your exhibit. So, how do you pack your booth...

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Kids Will Be Kids, and So Will Your Booth Staff

I want to talk about an interesting phenomenon that fellow parents will totally understand. Do you ever see your kids behaving better at other people's places than your own? Why are they so good for Grandma and Grandpa? You can show them how...

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How the Best Trade Show Presenters Get Crowds

The best Trade Show Presenters will get a large crowd by attracting the attention of the attendees passing by the trade show booth. There are a few ways to get the attention of others, but the most important factor in getting attention is by...

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Your Performance and the Illusion of the First Time

Have you ever seen an amazing performance by a comedian, an actor, or even a street performer? Do you remember how electric that performance felt? Do you remember how "on" that performer was; how "in the moment" he or she was? You may have...

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Be a Captain A.H.A.B.- Always Have A Back-up

As a trade show infotainer, I pride myself on being prepared for any eventuality. In my experience, Murphy's Law – which states, if there is anything that can go wrong, it will – seems to ring true for most trade shows. The acronym A.H.A.B....

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A Little Hustle Please

My dad loves baseball. Even at the age of 66, he still plays slow-pitch baseball both in the summer and down south in the winter. When I was a kid, he coached me, and although I wasn't particularly gifted and was cursed with a wild arm, I did...

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Booth Interactions That Lead To Transactions

In past blog posts we discussed how by being different one can stand out and get noticed by trade show attendees and thus increase your presence, your traffic and your sales leads. Now that you have them stopped, now what? This article will...

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6 Mistakes Even Big Companies Make at Trade Shows

1. Chairs in Presentation Theaters Providing seating for your booth visitors may seem like a good idea, but there are times when this really doesn't serve you. Chairs can take up valuable booth space. In the same square footage that 8 chairs occupy, you can have 15...

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Contact with Impact

English version of an article that was printed in the  "Made in China" magazine Your trade show marketing sucks! You've spent thousands of dollars for show registration, airfare for your people, drayage, and hotels. The list goes on and...

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What’s your hook?

If you have read my "Trade Show Traffic Secrets" special report, you know that the first 'A' of the Triple 'A' Traffic Triangle is to capture attention. Without attention you cannot communicate your value to your potential clients. Earning...

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How to Prevent Trade Show Marketing Incest

Cue the dueling banjos and the rest of the “Deliverance” clichés. You have a problem that is inherent in the trade show industry. Your trade show marketing sucks! You’ve spent tens of thousands of dollars for your booth, the booth space, and...

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If it ain’t broke, leave it the f**k alone

For those of you who follow my blog, you’ll notice I’m on a direct response marketing kick. For those who are unfamiliar with DR, direct response marketing is designed to generate an immediate response from consumers, where each response (or...

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Why It’s Okay Your Prospects Hate You

Did he say it's okay that your prospects hate you? Yeah I did but it's not all of your prospects, just a third of them. You see, it’s really hard to please everybody. In fact, when you try to be liked by everyone, chances are you are playing...

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Trade Show ROI Calculator

Use this calculator to determine the return on investment that you are generating from your live events. If you don't know what your average sale is at your company or your lifetime value ask around at your company. As a marketing...

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Stealing the Show

I know that stealing is wrong and unethical. What I'm about to suggest isn't exactly outright theft. In fact, for all intents and purposes, let's just call it repurposing. Even Picasso has been rumored to have said, "Bad...

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The Audacity of Youth

My two kids love to go to the mall. They can't wait to visit the play place and run around with all the other kids. My wife used to worry that our daughter would be shy like she was as a child. She wants my daughter Esmée to be more outgoing...

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How to Make Contact with Your Trade Show Prospects

Trade shows are a multiple contact sport. The more you are able to touch a prospect through eye contact and physical proximity the more you start to win them over. This video explores some of the ways you can connect with your booth...

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How to Find the Right Trade Show Entertainer

Okay so you have decided to have something extra in your booth to create more traffic and increase your leads, then you have to choose the right trade show entertainer for the job. There are a lot of choices out there. No matter what kind of...

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I have the attendee list do I need you?

I had a potential client ask me an interesting question the other day. He said if he had the attendee list already why would someone with my skill set be required. I turned the question back on him. If you had the attendee list why bother...

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Trade Shows can be a Big Easy

One night after working for a client Microsoft TechEd in New Orleans I wandered down to the French Quarter to Bourbon Street. If you have never been, Bourbon Street is a colorful mix of booze, beads and debauchery. Every night of the week...

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Best Booth Location

An excerpt from my "Trade Secrets - Exhibitor Training" DVD. Where is the best place to position your trade show booth in the expo hall? It depends on various factors and which "theories" you feel are worth their salt.

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Creating Shelf Life for Trade Shows

Exhibiting as you may or may not know can be extremely expensive. From your booth and your booth space to room nights, give-aways and logistics everything costs money. So how can you capitalize on your capital and really get a return for...

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1 Minute Time Lapse Explanation

I get a lot of people who ask me how I do what I do. This 1 minute video sums up what I do in a nutshell. It shows how I stop people in the aisles at a trade show, entertain them and then I suck them back into the booth where I begin to...

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Motivating Your Booth Staff

Your prospects aren't the only ones that need gifts and prizes. Motivate your booth staff with incentives and watch the leads pile up and your results grow.

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Generating Results at GTEC

Veeam Software makes a huge splash at their first ever GTEC appearance in Ottawa Canada. Making good use of clever giveaways and their trade show infotainer Anders, Veeam was able to get noticed and stand out from all other exhibitors.

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How to Prolong Your Voice at a Trade Show

How do trade show presenters and entertainers talk all day long without losing their voice? Have you ever finished a trade show with a sore, hoarse throat?  Just doing this one thing before you step on the trade show floor...

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Sea of Green

Although it looks like we have a few too many booth staff, it's actually a live draw in the Veeam Booth for a Dream Home Lab. It was a "wear it to win" draw. You are given a free t-shirt and you had to be wearing the shirt to win the draw. If...

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Trade Secrets-Exhibitor Training

Attention Trade Show Marketers! Anders will be presenting his "Trade Secrets-Exhibitor Training" on Sept. 19th at 10am at the Creative Display showroom at 379 Notre Dame avenue, Winnipeg. Be sure to bring a notebook because the presentation...

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